Knowing the true impact of your media spend is by default every advertiser’s prerequisite. We like to strike a balance between what to advertise, where to advertise and when to advertise based on quantitative and qualitative researches – including print, electronic and digital channels.
Our research data includes factual information (but not limited to) such as Share-of-Spend, Share-of-Voice, Advertising Budget Split, Medium Split etc. to present a holistic picture of the competitive landscape.
By gauging elements like who advertised, media channels consumed, spent of each campaign, target audience understandings, seasonality, and types of popular ad formats; we can accurately provide break-down of your industry analysis across MENA region.