Gone are the days of randomly flashing banners with monkeys and pots of gold. With the programmatic technology we can bid on multiple ad exchanges/ad networks anywhere in the world.
We always recommend targeting potential users with relevant interests, browsing history, demographics, devices, geo-location, lifestyle patterns and digital consumption habits that are in-line with the brand advertised.
The bid management tools and platforms we call upon differ depending on clients’ campaigns, but either way we focus on continuous testing until we can test no more….which ironically is Never! Here is a snapshot of what we do: