including print, electronic and digital channels. Our research data includes factual info (but not limited to) such as Market Share, Share-of-Spend, Share-of-Voice, Advertising Budget Split, Medium Split etc. to present a holistic picture of the competitive landscape.

By gauging elements like who advertised, media channels consumed, spent of each campaign, target audience understandings, seasonality, and types of popular ad formats; we can accurately provide break-down of your industry analysis across MENA region.

For us having in-depth target audience insights: including demographics, psychographics, lifestyle patterns and digital consumption habits are key elements to devise an accurate and effective brand strategy.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” We follow this principle rigorously to lay down brand strategies for our clients across 360-degree view of consumers’ life journey.

retargeting, social, search and in-mobile advertising.

We then move forward by activating cross-disciplinary teams that combine research data, planning tools’ output, and veteran experience to develop media plans. We leverage technology to connect all existing brand/audience touch-points, and set all the data tracking opportunities to extract knowledge of every action.

With our complete realm of media and digital expertise; we can tell you exactly which websites your users are visiting, the television programs they’re watching, what they’re reading or listening to – all of which lead to a clear roadmap for brand’s success.

from initial purchase to continuously optimizing performance (throughout the entire campaign lifecycle) to detailed KPI reporting and post-campaign analysis.

"Programmatic" is the industry's buzzword for online advertising: programmatic buying, programmatic trading, etc. We strongly recommend our clients to let us showcase our programmatic purchasing skills and enjoy the benefits of vast ad inventory, laser targeting capabilities, real-time reporting with analysis, and of course better ROI.

We use cutting-edge technology along with 1st and 3rd party data to target potential customers. Whether you are looking for either CPM, CPC or CPA pricing model to gauge the worth of your campaigns; our automated programmatic buying software helps optimize campaigns and ultimately strike numbers which positively impact the bottom line.

Rationally speaking, we don’t recommend to appealing every internet user but rather target only potential users with relevant interests, browsing history, demographics, devices, geo-location, lifestyle patterns and digital consumption habits.

By consuming both Programmatic Direct and Programmatic Real-Time Bidding (RTB) technologies; we ensure that our ad buying system is more efficient, speedy and most importantly transparent for our clients because it removes “human interference” wherever possible.

The bid management tools and platforms we call upon differ depending on clients’ campaigns, but either way we focus on continuous testing until we can test no more….which ironically is Never! Here is a snapshot of what we do:

, using the latest tools and APIs to launch, test and optimize our clients’ campaigns.

We strongly believe that advertising on search engines & social networks is as trackable as rest of the digital world and that’s why our scientific, data-driven approach delivers consistently remarkable results. Be it PPC or CPM campaigns, we can run on flexible budgets, at flexible times, always aiming at your target audience.

Compared to other similar-sized agencies in MENA region, ADCOMM has a competitive edge of utilizing programmatic technology to scale-up or scale-down (as per client’s requirements) paid search and paid social ads in multiple formats across rich inventory.